The Business Case for Responsive Design
Getting the deciders to invest in responsive design
How can responsive design positively impact the bottom line?
Everyone has opinions about responsive design
Responsive design allows us to meet the customer on their terms
Responsive design allows us to build a better experience on the web
Responsive design helps us focus on the content and features that matter
Responsive design doesn't anger your customers
I don't want your !@#*%$^ app.
Every asset you send to a mobile device costs that user money
1kb of page weight = $0.00008
300kb page = $0.024
Responsive techniques can reduce size and provide better experiences
Media queries and polyfills to only send assets that clients need
Lazy load content where possible
Responsive design doesn't come without extra development costs
— Brad Frost
Time to resolve design questions
Time to develop the front end
Time to develop the back end
As a developer, responsive design is a best practice we should all use
As a manager, numbers numbers numbers numbers numbers
How can I convince my boss that we should use responsive design?
Because Forbes says so...
The gap between developers and managers is easily built.
Let's look at the intangibles...
Responsive makes everyone happy
customers equals $$$
Google's official recommended way to support mobile
“Sites that use responsive web design, i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. This is Google's recommended configuration.”
— The Guys That Rank Your Site In Google
Provides for the graceful handling of those older browsers
A fun and challenging task / learning opportunity for developers
I don’t say it enough, but I love responsive design.— Indie Dan: The Movie (@giantrobotbee) June 26, 2013
What about separate mobile sites?
Separate mobile can be less user friendly and assumes context
Separate mobile sites may not cost more to build initially...
maintenance will cost more.
The cost of responsive is greatest with your team's first project.
What about native apps?
Native apps have websites
Some work on mobile...
other ones do not.
Responsive isn't a silver bullet.
Responsive is a tool.
At the end of the day, data is what matters the most
Data related to launched responsive designs is difficult to come by
Mobile & Tablet Traffic
Pages Per Visit
Parents.com analytics server
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